AI strategy and product design
AI strategy and product design
Custom model development
Custom model development
AI-Powered application development
AI-Powered application development
Scalable deployments and integration
Scalable deployments and integration
We turn bold ideas into intelligent software - AI-powered, user-focused, and built to make an impact
THE BEST ALWAYS WANTS TO WORK WITH THE BEST
0-1
Founders from Cambridge University, Endeavor Streaming, UFC, WWE, Mettle, Natwest, RBS, Shell and 50+ startups, SMBs & Enterprises trusted us to deliver
AI Engineering that moves the needle
We are literally blown away with the work... it's been nothing short of incredible! The combination of outstanding quality and positive attitude has exceeded all our expectations. Working together has been super exciting, and we're ready to take this all the way to the moon!
NIck Gray
CEO at Keyguides
NIck Gray
CEO at Keyguides
NIck Gray
CEO at Keyguides
Fact 01
40
%
Average reduction in time to develop and deliver projects.
A streamlined process, executed with methodical care.
We transform early concepts into standout AI products - built to reflect your vision, ambition, and potential.
Timeline
AI MVP web application build
Discovery
Build
Deploy
…
2 Months
3 Months
4 Months
Fact 02
$
2M+
Raised by the companies we’ve partnered with
Latest
projects
Explore how we’ve helped founders and businesses bring AI ideas to life — from first concept to fully deployed product.
Latest
projects
Explore how we’ve helped founders and businesses bring AI ideas to life — from first concept to fully deployed product.
UFC Fight Pass
Engineered UFC’s next-gen streaming platform with low-latency live video, boosting fan engagement by 40% and supporting 2M+ concurrent viewers.
UFC Fight Pass
Engineered UFC’s next-gen streaming platform with low-latency live video, boosting fan engagement by 40% and supporting 2M+ concurrent viewers.
UFC Fight Pass
Engineered UFC’s next-gen streaming platform with low-latency live video, boosting fan engagement by 40% and supporting 2M+ concurrent viewers.
Keyguides Connect
Built the MVP for a tourism guide platform that cut scheduling inefficiencies by 47%, integrated payments, and secured 8M NOK in funding after launch.
Keyguides Connect
Built the MVP for a tourism guide platform that cut scheduling inefficiencies by 47%, integrated payments, and secured 8M NOK in funding after launch.
Keyguides Connect
Built the MVP for a tourism guide platform that cut scheduling inefficiencies by 47%, integrated payments, and secured 8M NOK in funding after launch.
Mettle Digital Banking
Built a mobile-first banking platform that cut transaction times by 65% and delivered intelligent cash flow tools for 75,000+ SMEs.
Mettle Digital Banking
Built a mobile-first banking platform that cut transaction times by 65% and delivered intelligent cash flow tools for 75,000+ SMEs.
Mettle Digital Banking
Built a mobile-first banking platform that cut transaction times by 65% and delivered intelligent cash flow tools for 75,000+ SMEs.
CV Matchr
Developed an AI-driven tool that matches CVs to jobs and helps candidates optimize applications with real-time scoring and feedback.
CV Matchr
Developed an AI-driven tool that matches CVs to jobs and helps candidates optimize applications with real-time scoring and feedback.
CV Matchr
Developed an AI-driven tool that matches CVs to jobs and helps candidates optimize applications with real-time scoring and feedback.
Services
Our services are built to help founders grow smarter, move faster, and build with clarity.
Services
Our services are built to help founders grow smarter, move faster, and build with clarity.
AI Product Design
⊹
AI-driven apps & platforms
⊹
Prototyping & rapid iteration
⊹
Scalable architecture design
AI Product Design
⊹
AI-driven apps & platforms
⊹
Prototyping & rapid iteration
⊹
Scalable architecture design
AI Product Design
⊹
AI-driven apps & platforms
⊹
Prototyping & rapid iteration
⊹
Scalable architecture design
AI Strategy & Data
⊹
Data preparation & pipeline design
⊹
Model evaluation & selection
⊹
AI integration planning
AI Strategy & Data
⊹
Data preparation & pipeline design
⊹
Model evaluation & selection
⊹
AI integration planning
AI Strategy & Data
⊹
Data preparation & pipeline design
⊹
Model evaluation & selection
⊹
AI integration planning
Custom AI Development
⊹
Machine learning & LLM fine-tuning
⊹
API & model integration
⊹
Automation & decision systems
⊹
Responsible AI frameworks
Custom AI Development
⊹
Machine learning & LLM fine-tuning
⊹
API & model integration
⊹
Automation & decision systems
⊹
Responsible AI frameworks
Custom AI Development
⊹
Machine learning & LLM fine-tuning
⊹
API & model integration
⊹
Automation & decision systems
⊹
Responsible AI frameworks
Full-Stack & Deployment
⊹
Cloud-ready AI applications
⊹
Scalable infrastructure & APIs
⊹
Front-end & user experience buildout
⊹
Ongoing monitoring & optimization
Full-Stack & Deployment
⊹
Cloud-ready AI applications
⊹
Scalable infrastructure & APIs
⊹
Front-end & user experience buildout
⊹
Ongoing monitoring & optimization
Full-Stack & Deployment
⊹
Cloud-ready AI applications
⊹
Scalable infrastructure & APIs
⊹
Front-end & user experience buildout
⊹
Ongoing monitoring & optimization
Clients
Real words from the people we’ve partnered with — honest feedback, lasting impact.
Partnering with Axel and Dev, In has enabled us to bring our ideas to life.
A pragmatic approach, combined with delivering quality as well as great advice along the way enables us to warmly reccommend these services to anyone who wants to build something.
Marie Nord
CEO at CV Matchr
The Dev team guided us efficiently from idea to working app.
Their speed and pragmatism stand out - they excel at converting endless ideas into a practical roadmap, focusing on getting an MVP launched and gathering real user feedback
Jan Steinar Ligaard Falch
Advisor at Glaadly
We are literally blown away with the work... it's been nothing short of incredible!
The combination of outstanding quality and positive attitude has exceeded all our expectations. Working together has been super exciting, and we're ready to take this all the way to the moon!
Nick Gray
CEO at Keyguides
The expertise and dedication brought to the Keyguides platform has been nothing short of inspiring.
Every detail perfected and new idea introduced has made a remarkable difference in making Keyguides Connect the best it can be. We're seeing our vision come to life at an incredible pace, driving us forward toward becoming a world-leading platform.
Knut Asplund
Chairman at Keyguides
The kind of creative partner you want on speed dial
Reliable, sharp, and ego-free. We trusted them with our brand—and they delivered every single time.
Morgan Ellis
Owner & Principal Designer at Work & Co
Partnering with Axel and Dev, In has enabled us to bring our ideas to life.
A pragmatic approach, combined with delivering quality as well as great advice along the way enables us to warmly reccommend these services to anyone who wants to build something.
Marie Nord
CEO at CV Matchr
The Dev team guided us efficiently from idea to working app.
Their speed and pragmatism stand out - they excel at converting endless ideas into a practical roadmap, focusing on getting an MVP launched and gathering real user feedback
Jan Steinar Ligaard Falch
Advisor at Glaadly
We are literally blown away with the work... it's been nothing short of incredible!
The combination of outstanding quality and positive attitude has exceeded all our expectations. Working together has been super exciting, and we're ready to take this all the way to the moon!
Nick Gray
CEO at Keyguides
The expertise and dedication brought to the Keyguides platform has been nothing short of inspiring.
Every detail perfected and new idea introduced has made a remarkable difference in making Keyguides Connect the best it can be. We're seeing our vision come to life at an incredible pace, driving us forward toward becoming a world-leading platform.
Knut Asplund
Chairman at Keyguides
The kind of creative partner you want on speed dial
Reliable, sharp, and ego-free. We trusted them with our brand—and they delivered every single time.
Morgan Ellis
Owner & Principal Designer at Work & Co
Partnering with Axel and Dev, In has enabled us to bring our ideas to life.
A pragmatic approach, combined with delivering quality as well as great advice along the way enables us to warmly reccommend these services to anyone who wants to build something.
Marie Nord
CEO at CV Matchr
The Dev team guided us efficiently from idea to working app.
Their speed and pragmatism stand out - they excel at converting endless ideas into a practical roadmap, focusing on getting an MVP launched and gathering real user feedback
Jan Steinar Ligaard Falch
Advisor at Glaadly
We are literally blown away with the work... it's been nothing short of incredible!
The combination of outstanding quality and positive attitude has exceeded all our expectations. Working together has been super exciting, and we're ready to take this all the way to the moon!
Nick Gray
CEO at Keyguides
The expertise and dedication brought to the Keyguides platform has been nothing short of inspiring.
Every detail perfected and new idea introduced has made a remarkable difference in making Keyguides Connect the best it can be. We're seeing our vision come to life at an incredible pace, driving us forward toward becoming a world-leading platform.
Knut Asplund
Chairman at Keyguides
The kind of creative partner you want on speed dial
Reliable, sharp, and ego-free. We trusted them with our brand—and they delivered every single time.
Morgan Ellis
Owner & Principal Designer at Work & Co
0—1
Process
We aim to get your MVP live in 4 months, then continue iterating together to refine and scale. Here’s how we work
Discovery
01
Stakeholder Briefing & Vision Alignment
We begin by meeting with you and your team to understand your vision, business goals, and success metrics. This ensures we’re aligned on outcomes before any code is written.
3-5 Days
Workshops & Design Thinking
Through collaborative workshops, we explore opportunities, define priorities, and validate assumptions. While we don’t run user interviews ourselves, we encourage and guide your team to gather ongoing user insights that feed into the process.
1 Week
Defining the Challenge
Together, we define the core problem statement, map high-level user journeys, and identify the must-have features for the MVP. This becomes the guiding star for the build.
2 Days
Concept
02
Exploration & Strategy
We explore multiple approaches — from system design to user flows — pushing ideas and testing assumptions. This is where AI capabilities are mapped to real-world business needs.
2 Days
Concept refinement
Through feedback loops and iteration, we narrow down to the most valuable concepts. We prioritize features, validate feasibility, and refine technical approaches until we’re confident in the direction.
3-5 Days
Direction alignment
Before development begins, we make sure everyone is on the same page. Early prototypes and plans are shared openly, ensuring clarity and buy-in across all stakeholders.
2 Days
Execution
03
MVP Architecture & Development
We architect and build the MVP with scalability in mind. From data pipelines to front-end interfaces, everything is designed to support future growth.
6 - 8 weeks
Rapid Iteration & Transparency
We work in short, focused sprints and release often — sometimes multiple times per week. You get full transparency throughout, including direct access to the source code, so you always know the state of your product.
Continuous during build
Testing & Quality Assurance
Every release is tested across scenarios to ensure functionality, performance, and reliability. We refine quickly, fixing issues before they become blockers.
Ongoing
Launch & Beyond
04
Final Prep & Go-Live
We prepare your product for launch, aligning on rollout plans and ensuring infrastructure is stable. Everything is double-checked so your MVP can go live with confidence.
~1 week
Continuous Improvement
Launch isn’t the finish line — it’s the start. We continue working with you to refine features, respond to user feedback, and scale capabilities.
Ongoing
Long-Term Support
Whether it’s scaling infrastructure, optimizing performance, or adding new AI-driven features, we stay by your side as the product evolves.
Discovery
01
Stakeholder Briefing & Vision Alignment
We begin by meeting with you and your team to understand your vision, business goals, and success metrics. This ensures we’re aligned on outcomes before any code is written.
3-5 Days
Workshops & Design Thinking
Through collaborative workshops, we explore opportunities, define priorities, and validate assumptions. While we don’t run user interviews ourselves, we encourage and guide your team to gather ongoing user insights that feed into the process.
1 Week
Defining the Challenge
Together, we define the core problem statement, map high-level user journeys, and identify the must-have features for the MVP. This becomes the guiding star for the build.
2 Days
Concept
02
Exploration & Strategy
We explore multiple approaches — from system design to user flows — pushing ideas and testing assumptions. This is where AI capabilities are mapped to real-world business needs.
2 Days
Concept refinement
Through feedback loops and iteration, we narrow down to the most valuable concepts. We prioritize features, validate feasibility, and refine technical approaches until we’re confident in the direction.
3-5 Days
Direction alignment
Before development begins, we make sure everyone is on the same page. Early prototypes and plans are shared openly, ensuring clarity and buy-in across all stakeholders.
2 Days
Execution
03
MVP Architecture & Development
We architect and build the MVP with scalability in mind. From data pipelines to front-end interfaces, everything is designed to support future growth.
6 - 8 weeks
Rapid Iteration & Transparency
We work in short, focused sprints and release often — sometimes multiple times per week. You get full transparency throughout, including direct access to the source code, so you always know the state of your product.
Continuous during build
Testing & Quality Assurance
Every release is tested across scenarios to ensure functionality, performance, and reliability. We refine quickly, fixing issues before they become blockers.
Ongoing
Launch & Beyond
04
Final Prep & Go-Live
We prepare your product for launch, aligning on rollout plans and ensuring infrastructure is stable. Everything is double-checked so your MVP can go live with confidence.
~1 week
Continuous Improvement
Launch isn’t the finish line — it’s the start. We continue working with you to refine features, respond to user feedback, and scale capabilities.
Ongoing
Long-Term Support
Whether it’s scaling infrastructure, optimizing performance, or adding new AI-driven features, we stay by your side as the product evolves.
Discovery
01
Stakeholder Briefing & Vision Alignment
We begin by meeting with you and your team to understand your vision, business goals, and success metrics. This ensures we’re aligned on outcomes before any code is written.
3-5 Days
Workshops & Design Thinking
Through collaborative workshops, we explore opportunities, define priorities, and validate assumptions. While we don’t run user interviews ourselves, we encourage and guide your team to gather ongoing user insights that feed into the process.
1 Week
Defining the Challenge
Together, we define the core problem statement, map high-level user journeys, and identify the must-have features for the MVP. This becomes the guiding star for the build.
2 Days
Concept
02
Exploration & Strategy
We explore multiple approaches — from system design to user flows — pushing ideas and testing assumptions. This is where AI capabilities are mapped to real-world business needs.
2 Days
Concept refinement
Through feedback loops and iteration, we narrow down to the most valuable concepts. We prioritize features, validate feasibility, and refine technical approaches until we’re confident in the direction.
3-5 Days
Direction alignment
Before development begins, we make sure everyone is on the same page. Early prototypes and plans are shared openly, ensuring clarity and buy-in across all stakeholders.
2 Days
Execution
03
MVP Architecture & Development
We architect and build the MVP with scalability in mind. From data pipelines to front-end interfaces, everything is designed to support future growth.
6 - 8 weeks
Rapid Iteration & Transparency
We work in short, focused sprints and release often — sometimes multiple times per week. You get full transparency throughout, including direct access to the source code, so you always know the state of your product.
Continuous during build
Testing & Quality Assurance
Every release is tested across scenarios to ensure functionality, performance, and reliability. We refine quickly, fixing issues before they become blockers.
Ongoing
Launch & Beyond
04
Final Prep & Go-Live
We prepare your product for launch, aligning on rollout plans and ensuring infrastructure is stable. Everything is double-checked so your MVP can go live with confidence.
~1 week
Continuous Improvement
Launch isn’t the finish line — it’s the start. We continue working with you to refine features, respond to user feedback, and scale capabilities.
Ongoing
Long-Term Support
Whether it’s scaling infrastructure, optimizing performance, or adding new AI-driven features, we stay by your side as the product evolves.
devin.no
™
—
devin.no
™
—
devin.no
™
—
Latest
news
Fresh reads, sharp takes. Stories, ideas, and updates from our world.
Latest
news
Fresh reads, sharp takes. Stories, ideas, and updates from our world.
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